Not sure how far you’ve got with your relaunch marketing but just thought I’d share a thought I had regarding your plan of pitching the Dwarf as being “best of breed” or at least “up there” in a number of key categories. Please disregard if it’s been done before or you’re already moving on a better idea.
Anyway, the (very simple) idea is about basing it around “MOD Dwarf: Your best…”
So if your were plugging the looper functionality, the heading would be “MOD Dwarf: Your best Looper” but through the text and graphics you’d also make it clear that it’s also “Your best reverb, chorus, amp sim, cab sim” etc (can imagine a video flicking through these other options).
Of course, “your best” isn’t the same as “THE best” so it gives a bit of wiggle room…
Anyway I’ve had that thought in the back of my mind for a few weeks so I thought I’d send it your way just in case. Simple ideas are often the best…