No, I did not know that, thank you @falkTX !
I understand your concern for hardware sales, but think a second about it: who is buying the Dwarf? Beginner guitarists (80% of the potential buyers) and advanced amateur bands who are trying to find the best bang-for-the-buck around $200-300? Or advanced guitarists who gig live regularly? Definitely the second target.
Buy not providing free, you’re not missing a customer segment, you’re missing the expansion of the brand name. The most valuable part here is not AidaX, because there is already NAM, for free. The most valuable part is the Mod GUI.
You guys are now selling what… 2,000 units? 3,000 units/year?
If you provide the GUI for free, 100,000 people will download it, and 10,000 will realize how much they need it in a pedal form, and buy it… In the US, currently, there is money flying in the air… the economy has never been so extremely good looking, people don’t know how to spend their money. A good fractions of Americans really have a LOT of extra money. I don’t think you’ll loose sales of hardware, or an insignificant number compensated but the new purchases. Who likes your stuff will definitely buy it.
Just a guess, as I’m not a business strategy person.
If you guys are concerned in providing Mod GUI for free, then why not offering it in different tiers, like free, low cost desktop limited, regular desktop full, regular web-based + pedal + profiling?
Just a 2cents example… (and by doing so, it could generate an immediate income from target customers who will never plan to buy a Dwarf, because it’s above their budget).