MOD is an extremely powerful platform, that goes without doubts. Where it went wrong, IMHO, is the lack of focus and marketing/segment directions. What is not clear is: who are the devices intended target?
Take the Duo or Dwarf for example. They look like and at least partially were marketed as a guitar device (floor based, have footswitches…) and that’s why I got in. Fact is, that after a while I noticed some difficulties in using it as I wanted.
Guitarists are a bit of conservative musicians, and most of them are not techies. I’d bet my wallet that the majority of them just want from a floor device that it 1) sounds good 2) can substitute all the pedals he has 3) allows you to replicate a classic guitar tone in zero seconds.
While objectives 1) and 2) are reached, we are far from getting to 3). The opinion I made on the Duo after years of owning is that it makes possible to realize incredibly difficult things, but it makes incredibly difficult to realize simple things.
You need a connected PC for all editing (I tried Bluetooth, too slow), you need convoluted patching to achieve rather basic things, such as turning on 2 effects at a time (using CV plugins or other workarounds).
Things got better with each firmware update, that must be said. Continuous support and software upgrades by the team are VERY appreciated. Thing is they start to roll out too late in the show. Snapshot, for example, solved much of the UX issues I had, but we’re still far from ideal.
EVery time I have a fellow player see the Duo and he asks to me how it works and how he can make a tone, after 5 minutes and after hearing he needs a PC and pull virtual cables around, the answer is: “no way, too complex”.
One thing that MOD missed and was and IS crucial to me, is a good marketplace of selected and curated pedalboards to install. As a guitar player, and I bet I’m not the only one, the killer asset would be a shop where I can instantly get the basic tone I want and then start to fiddle with it. Want a Blackmore Deep Purple tone? Click and get. A Tom Morello RATM tone? Click and get.
ATM the store is (was) a mish mash of everything with very little value. Being public it has been used by basically everyone to upload whatever pedalboard they created, including half created ones, and even for bug reporting! This is NOT the way to handle an official online store for the devices. It’s insane. The official store should have been separated by the “community” store. At most, a promotion of the best user submitted pedalboards could have been promoted to a sort of “featured user pedalboards” store after internal staff validation.
The other thing that is sorely missing is an app or similar way to download, create and edit pedalboards, optimized for use on phones. Phones are deviced we always have with us, even on stage. The regular Web GUI is fine and dandy on a big screen with a mouse, but useless on small touch devices. On top of that is too slow on bluetooth. That was a huge mistake IMHO. A dedicated, optimized app for mobile that could make you at leadt browse and installed official or premium pedalboards from the store with ease would have been a great selling point.